Iago My Hero Essays - Othello, Iago, Michael Cassio, Roderigo

Iago My Hero Iago, My Hero Of all the characters presented in Shakespeare's literature the most sinister one is without a doubt Iago. He is a ruthless sociopath. No other character can even come close to his evil. Most of the antagonists present in Shakespeare's plays have valid reasons for the troubles they cause. Iago doesn't for the most part; he just has a burning hatred for the world, especially Othello. Iago is the only reason there is any conflict in Othello. If he were not a character, Othello and Desdemona would have lived happily ever after. From the beginning to the end he causes conflicts. He is directly or indirectly responsible for the deaths of many characters. Shakespeare didn't just create Iago's character to be evil. He wanted him to be the epitome of it. All of the problems he causes are through lies, treachery, manipulation, and a deep unknown hatred. Some of his hate is fueled by jealousy and revenge. The ironic part is that he is known as honest Iago. Every act contains an evil plot set up by Iago. They all play into his grand scheme. In the very beginning of Act I Iago displays his hatred for Othello. He is angry with him for making Cassio the lieutenant. Jealousy is his first motive. He then tells Roderigo (a former suitor of Desdemona) that Othello and Desdemona are getting married. The two of them then go and tell Desdemona's father, Brabantio, that Othello and his daughter have just eloped. This infuriates Brabantio. Soon after, Brabantio gets a gang after Othello. Iago's treachery is first displayed here. When Othello is confronted Iago is on his side. Iago was the person who instigated the whole situation. Shakespeare does a very good job in showing what kind of person Iago is, right from the beginning of the play. The reader begins to realize this before any of the characters in the play do. He did this so the reader will begin to see how evil Iago is, yet how unjustified his reasoning is. Act I is where Iago pieces together his whole sinister plot to get revenge. He first tells Roderigo to sell all he has and move to Cypress to court Desdemona. The last stanza of Act I is where he manifests his grand scheme. His idea is to get Othello into thinking Cassio is in love with Desdemona. That way Cassio will be dismissed from lieutenant and Othello will lose Desdemona. As soon as everyone arrives in Cypress Iago puts his plan in effect. He gets Roderigo to believe that Cassio and Desdemona are in love y instructing him to observe Cassios mannerisms around Desdeona. And being a Florentine Cassio is all over Desdemona. This is a very significant part in showing Iago's evil. He gets Roderigo who has wronged absolutely no one to develop a hatred for Cassio who just happens to be a victim of circumstance. Iago wants Othello to lose respect for Cassio. This sinister plan works. He gets Cassio drunk then has Roderigo provoke a fight. Soon after Cassio stabs an innocent man named Montano. Othello comes out, discovers what has happened, and dismisses Cassio from the lieutenancy. Half of Iago's grand scheme has succeeded. However, he still wants to be Lieutenant. He convinces Cassio to arrange a meeting to talk with Desdemona about re-instating him as Lieutenant. Little does Cassio know why Iago really wants him to meet with Desdemona. At the end of this act Cassio says about Iago, I never knew a Florentine more kind and honest. Shakespeare wrote that line to show how innocent Cassio was and how evil Iago was. Othello sees Cassio talk with Desdemona, and Iago comments on how that is suspicious. He then tells Othello not to feel jealous, (which is the exact opposite of what he really wants him to feel). Othello then confronts Iago because he believes that Iago knows more about Cassio and Desdemona's relationship. He threatens Iago with is life. Iago then puts the last parts of his evil plan into motion. Quickly Iago comes up with a story about how he heard Cassio talk in his sleep about Desdemona and wipe his beard with the special kerchief.

Dryland Salinity

Dryland Salinity Dry-land salinity is a huge environmental problem. It is important to distinguish between Dry land salinity and irrigated land salinity. In this case the affected area is due to rain and not farmers irrigating crops. Dry land salinity is the gradual loss of land due to rising salt. This salt is raised to the earth's surface by rising groundwater. We have known about this problem since 1924 but have only tried to seriously understand it since the 70's.There are vast amounts of salt in Australia most of which is located underground. It has been built up over thousands of years originating from rock minerals or from sea salt dropped by wind or rain. Australia's native vegetation is adapted to the salty conditions. They have deep roots and high water use that kept the ground water levels low and the system in balance. But when European farming methods were introduced the ground water began to rise.English: Groundwater Management in Wagga Wagga sig...

Literature based case studies of challenges of international project Study

Literature based studies of challenges of international project in China - Case Study Example This remains to be one of the problems that make it very hard for international teams to succeed in China. Usually, project teams in China, which are sponsored by foreign firms always, have team leaders from the foreign nations and the rest of the team made of the local people. In this regard, the leaders are likely to have different expectations from the local people. This is especially so with regard to software development projects where the foreign team leaders may have too many expectations (Xue et al, 2005). The leaders may have too high expectations for the local people, usually requiring them to complete projects in a few weeks, projects that should otherwise be done in a few months. This difference in expectations is fueled by some stereotypes such as the Chinese being regarded as hardworking people who can finish tasks in very short periods. Many software development projects have been outsourced in China and faced this kind of problems especially where the managers have the idea that they can use the Chinese software engineers to complete in a few weeks, what could be done in a few months. A good example of this is the Intentia AB which is a Sweden based ERP vendor. The firm was the leading ERP provider for the CosmetiCO, which is a Beijing based cosmetic manufacturer and distributor. Like many IT and Software Project, this project failed badly, and the customers were left with no useful ERP to be able to manage its operations. The managers of the project were too demanding on the local software expert’s and their expectations were too high. As a result, the local employees, not being able to argue with the project managers were left frustrated and in most cases where project targets were not met, they were too afraid to inform the project managers. Power distance is another issue that is a major factor for success in the Chinese project execution environment (Steers, 2010). Power distance refers to the point of how much people of

Public transportation vs driving a car Essay Example | Topics and Well Written Essays - 250 words

Public transportation vs driving a car - Essay Example car owner pay a lot of money for such things as fuel, car taxes, vehicle inspection, insurance, washes, maintenance, fines, repairs, and parking (Automobile Association). Two out of ten unintentional injury deaths take place while transportation. The risk of passenger’s death varies greatly depending on the means a person chooses to travel. In this regard, public transport is safer. For example, during 2006-2008, more than 14,000 of car passengers died in car accidents while the number of deaths of passengers who took buses is about fifty (National Safety Council). Finally, public transport does less harm to the environment than private transport. Overall, transportation in the United States accounts for about 28% of greenhouse gases emissions. Of this, buses, trains, and ships emit only 7% while 34% is generated by private cars (Pubtrantravel). Automobile Association. "Car Running Costs."Â  The AA. Automobile Association Development Ltd, 7 Jul 2014. Web. 21 Oct 2014. .

Risk and uncertainty, the key public relations issues in the Essay

Risk and uncertainty, the key public relations issues in the contemporary era - Essay Example Notably, the public relations practice ensures that an organization can assess the potential impact of its policies on the public. After the implementation of the organizational policies, public relations practitioners seek feedback from the public concerning the policies. Public relations practitioners must understand the opinions held by different sectors of the public if they are to keep the organization well informed. In addition, public relations practitioners play critical cultural and social roles as they strive to serve as a link between the organization and the customers. In the contemporary era, risks and uncertainty are some of the defining aspects of business in the modern world. Risk and uncertainty prove to be highly ambivalent. Therefore, organizations have tasked public relations practitioners with handling risks and uncertainties in the organization. Evidently, the public relations practice is of critical importance to any organization in the modern day. This paper w ill focus on describing some of the cultural and social roles played by public relations, as well as the influence of public relations practice on the society. Finally, the paper will tackle risk and uncertainty as some of the leading issues in public relations in the modern day. Public relations practitioners play critical roles in an organization and in the community. It is the role of public relations practitioners to communicate the policies of an organization to the public. Notably, organizations need to determine the potential impacts of their policies on the community and the public. Therefore, public relations practitioners create the necessary intermediary between the organization and the public. In addition, public relations practitioners offer informed advice to the organization’s management. The daily activities of a public relations practitioner involve a continued interaction with different sectors of the public. Through the

Analysis for Expansion of Starbucks

Analysis for Expansion of Starbucks Introduction: The history of Starbucks starts in Seattle in 1971.Three friends Jerry, Zev Siegal, and Gordon Bowker who all had a passion for fresh coffee, opened a small shop and began selling fresh roasted , gourmet coffee beans and the brewing and roasting accessories .The company did well, but things began to change in 80s. First Zev Seigal sold out in 1980.Yet at that time, Starbucks was largest roaster in Washington with six retail outlets. In 1981 a plastics salesmen noticed the, number of drip-brewing thermoses that Starbucks was buying from Hammerplast, the manufacturer that he represented. A brief history of Starbucks: Starbucks has always been the place to find the worlds best coffees. But in 1971, you would have had to travel all the way to out first-and at that time, only store in Seattles first Pike Place Market. 1970s : The first Starbucks opens. The name comes from Herman Melvilles Moby Dick, a classic American novel about the 19th century whaling industry. The seafaring name seems to be appropriate for a store that imports the worlds finest coffees to the cold, thirsty people of Seattle . 1980s: Howard Schultz joins Starbucks in 1982. While on a business trip in Italy, he visits Milans famous espresso bars. Impressed with their popularity and culture, he sees their potential in Seattle. Hes right after trying lattes and mochas, Seattle becomes coffee-crazy 1990s: The demand for great coffee allows Starbucks to expand beyond Seattle, first to the United States, then further a field. After becoming one of the first companies to offer stock options to its part-time employees, Starbucks becomes a publicly traded company. 2000s: The Starbucks phenomena continues. At the time of writing Starbucks has more than 15,000 locations across the globe. In addition to our excellent coffees and espresso drinks, people now enjoy Tazo tea and Frappuccino and ice blended beverages. Howard Schultz: In 1982 Baldwin hired Schultz as a new head of marketing and shortly thereafter sent him to Milan to attend an international housewares show in Italy. Schultz went to Verona and had his first cafe latte. But he observed something more important than the coffee. The cafe patrons were chatting and otherwise enjoying themselves while sipping their coffees in the elegant surroundings. It was an aha moment as inspiration struck. A great idea : Schultz describes that moment as epiphany, why not create community gathering places like the great coffee house of Italy in the united States? Could the old world meet the new world? If it succeeded , it would be marketing genius. By 1983 the marketing manager had a vision of recreating the magic of romance behind the Italian coffee bar and wanted to test out the concept of selling the espresso by the cup. II Giornale and Starbucks go their separate ways : When Starbucks coffee is opened its sixth store in downtown Seattle, the coffee was a hit , it was an immediate success. Schults, however branched out on his own and opened a coffee house named Italys largest newspaper , The Daily or II Giornale., Two months later , the new store was serving more than 700 customers a day , and it was selling 300 percent more than the Starbucks locations. Sell out : This is my company now. In 1987 the owners of Starbucks coffee company decided to sell their coffee business , along with the name, to a group of local investors for $3.7 million. Schultz raised the money by convincing investors of his vision that they could 125 outlets in the next five years. He also changed the II Giornale bare- breasted mermaid logo into a more socially acceptable figure. The company name changed from II Giornale to Starbucks, and finally he converted the six existing Starbucks, roasting shops into elegant , comfortable coffee houses. The era of growth : Starbucks coffee history was just beginning to take shape. Starting from a base of 17 store in 1987, the company expanded rapidly to other cities: Vancouver, Portland and Chicago. By 1991 Starbucks has also expanded into the mail-order catalogue business and licensed airport stores and further into the state of California. In1992 the company went public, and after the intial offering of public Starbucks continued to grow at a phenomenal pace that no one had ever seen in the coffee world before. By 1997 the number of Starbucks coffee stores grew tenfold, with location in United States, Japan, Singapore. Other business extension : Not satisfied enough with just a store house coffee, Starbucks expanded several other products and brand extensions. Offering Starbucks coffee on United Airlines flights Selling premium teas through Starbucks own Tazo company. Using the internet to offer the people the option to purchase Starbucks coffee online. Distributing whole bean and ground coffee to supermarkets. Producing premium coffee ice cream wit Dreyers. Selling CDs in Starbucks retail stores. The Starbucks shows how the once small regional roaster, selling coffee beans, became an international corporation with with more than 9000 locations in 34 countries serving 20 million customers or more a week. In fiscal 2004 , Starbucks reached a record 1,344 stores worldwide. 2. Objectives And vision: Commitment to safety and customer service. Low unit cost. Strong branding. Strong corporate culture. To increase the loyalty with the average customer visiting the company at least twice a week . By the year 2011 the consumer under thirty years of age should account for 35% of total sales. Increase in the target market without detracting from older consumers. To become the preferred coffee house established for the age group of the under thirties. To increase the net profit margin to 12.5 %. To increase the profit level by 15% per annum over the next ten years. Mission Statement: Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow 3. Features Of Starbucks : Instant Coffee: This is not instant coffee as you know it .this is a rich , flavourful Starbucks coffee in an instant . Starbucks had found a way to offer a truly great cup of coffee that u can prepare by just adding water. Other instant coffees taste flat and lifeless. Its made with the highest quality, ethically sourced 100% Arabica beans. The magic is in a proprietary, all natural process that we spent years perfecting. We micro grind the coffee in a way that preserves all of their essential oils and flavour. No other company takes this step, and it makes all the difference. Sales And Expansion: Starbucks always choose beautiful location and atmospehere where people can enjoy their coffee. It opened its first locations outside Seattle waterfront station in Vancouver, British Colombia and Chicago, Illinois, that same year. At the time of its initial public offering on the stock market in 1992, Starbucks has grown to 165 outlets. International Expansion: Starbucks is serving for all the coffee lovers in many countries in the world. Currently Starbucks is present in more than 55 countries across the globe. Fair Trade: In 2000, the company introduced a line of fair trade products of the approximately 136,000 metric tons (300 million pounds) of coffee Starbucks purchased in 2006, about 6 percent was certified as fair trade. 4. Marketing Strategy Of Starbucks: Starbuckss marketing strategy involves positioning the local Starbucks outlet as a third place(besides home and work) to spent time, and the stores are designed to make this easy and comfortable. The cafe section of the store is often outfitted with comfortable stuffed chair. There are ample electrical outlets providing free electricity patrons using or charging their portable music devices or laptop computers. Most stores in U.S and some other markets also have wireless internet access (although this access is not free, as it is in some independent coffee shops). The company is noted for its non-smoking policy at all it outlets, despite its prediction that this would never succeed in markets such as Germany, where there are otherwise few restrictions on smoking. Outlets in Vienna and Mexico city, which have smoking rooms separated by double doors from coffee shop itself, are the closest company has come to making an exception. According to the company, the smoking ban is to ensure that the coffee aroma is not adulterated. The company also asks its employees to refrain from wearing strong perfumes for similar reasons. Starbucks generally does not prohibit smoking in outside seating areas. Starbucks generally does not offer promotional prices on its products. It has a reputation for having pricey drinks, though as of early 2006 Dunkin doughnuts charged even more for a large cup of coffee ($1.95 vs. $1.80 at Starbucks). In late 2006, Starbucks announced that it would raise prices by $0.05 USD, at the beginning of new fiscal year, October 2, 2006. 5. SWOT Analysis: Strengths Revenue targets: Starbucks corporation is a very profitable organisation, earning in excess of $600 million in 2004. The company generated revenue of more than $5000 million in the same year. Brand Awareness: It is a global coffee brand built upon a reputation for fine products and services. It has more than 10000 cafes in almost 55 countries. Leading company: Starbucks was one of the top Fortune Top 100 companies to work for in 2005. The company is respected employer that values its work force. Strong Ethics and Mission: The company has strong ethical values and mission statements as follows, Starbucks is committed to a role of environmental leadership in all facets of our business Locations: Starbucks coffee shops locations are at convenient places like library, shopping malls and etc. Weakness Pricing: Pricing of Starbucks are higher as compared to the competitors. Business spreading: The organisation has a strong presence in the United States of America with more than three quarters of their cafes located in the home market. It is often argued that they need to look for a portfolio of countries, in order to spread business risk. Lack of internal focus: Starbucks lacks in internal focus as its focuses too much on its expansion. Control on stores: Starbucks have less control on stores outside the U.S, and also ever increasing number of competitors in the market. Dependant on retail market: The organisation is dependant on a main competitive advantage, the retail of coffee. This could make them slow to diversify into other sectors should need the arise. Opportunities Added opportunity: Starbucks are very good at taking advantage of opportunities. In 2004 the company created a CD-burning service in their Santa Monica (California USA) cafe with Hewlett Packard, where customers create a own music CD. Fair Trade Products: New products and services that can be retailed in their cafes, such as fair trade products. Market penetration: Entry into Asian market like Pakistan, India, Bangladesh and also this market penetration is done even in several International countries. Global Expansion: The Company has the opportunity to expand its global operations. New markets for coffee such as India and the Pacific Rim nations beginning to emerge. Co-Branding: Co-branding with other manufacturers of food and drink, and brand franchising to manufacturers of other goods and services both have potential. Threats Coffee cost: Starbucks are exposed to rises in the cost of coffee and dairy products. Customers Choice: Who knows if the market for will grow and stay in favour with customers, or weather another type of beverage or leisure activity replace coffee in future? Copy cat brands: Since its conception in Pike Place market, Seattle in 1971, Starbucks success has lead to market entry of many competitors and copy cat brands that pose to potential threats. Coffee pricing: Starbucks have variation in coffee prices in developing countries Security: Security risk at crowded places can also be one of the major threat. 8. Porters Five Forces The food or beverage industry is one of the growing industries today. A company need to analyse both macro and micro-environmental factors. Porters five forces ,model helps the companies to have an edge over rival companies and help to better understand the current market. Porters five forces are the internal factors that have a direct impact on the current market and helps to affectively compete in the market place. The threat of intensity of industry rivalry The threat of the entry of new competitors The threat of substitute products or services The bargaining power of Suppliers. The bargaining power of customers (buyers) The threat of intensity of industrial rivalry: Small speciality coffee shop chains and independent coffee shops Costa, Nero in Europe; Caribou coffee, Van Houtte, Peets Coffee and Tea company in Canada and USA. McDonalds McCoffee Dunkin Donuts Nestle? The threat of new competitors: Starbucks has a very strong brand name which is built over a period of time. Any new competitor into coffee business need to invest lot of money for advertising and marketing to get set in the market. Economies of scale high economies of scale are required to compete with the already established companies. Distribution channels the top retailers have established powerful global distribution channels. Well known brand names and difficult distribution. The threat of substitute products or services: Choosing less expensive alternatives than the luxury coffee that Starbucks offers. Other substitutes of the coffee are the caffeinated soft drinks. The bargaining power of suppliers: Fair Trade. It ensures that the coffee farmers would be paid fairly for their crops Increasing number of speciality coffee buyers. Supply and price can be affected by multiple factors in producing countries, including weather, political and economic conditions. The company buys coffee using fixed-price and price to be fixed purchase commitments, depending on the market conditions, to secure and adequate supply of quality green coffee. Expansion: The Starbukcs will have power on its suppliers by how much the Starbucks expansion is done The bargaining power of buyers: Buyers play a significant role in the Porters forces and this scenario has a great advantage. Buyers are the individual consumers who do not buy large quantites and do not have any influence over the price. Presence of substitutes. No switching costs. High risk of backward integration. 7. Marketing Mix Strategy The Starbucks brand, marketing mix is kept value with very good upshot. The steadiness of the product goes well with its price for very good products, the place are known as beign very comforting for customers apart from if the free way is next door. The atmosphere is so peaceful for customers. The product, price, place, promotion show evenness in the reputation of being a clean and upmarket coffee shop. Price: The amount of money a buyer must give to the seller for a specific quantity of the product is the price of that product and usually consumers use this as an indicator of quality (Dalrymple parsons, 1986). Price and quality determines the value of the product. When launched, Starbucks was expensive and was positioned in accordance with that. They always tried to deliver the high value promised to the consumers. They bought the quality beans, gave effective and efficient training staffs, and moreover, made an atmosphere to enjoy coffee, meet fellow people and take a break from the busy life. These all justify and their pricing and show how price supported their positioning. Product: Starbucks tried to positioned themselves as a premium product in the coffee industry by creating a high standard, introducing innovative products and providing excellent service. Schultz knew how perishable the coffee was and they take care on coffee control, and hence carefully they monitored each step of coffee production. Usage of non-fat milk and introduction of Frappuccuino made a significant presence in the balance sheet of Starbucks. Moreover, they provided seasonal offerings such as strawberry and cream Frappuccuino in summer and ginger bread latte in Christmas, were introduced. Gradually food items such as cookies, pastries, salads, sandwiches made they way into the stores. Place: Distribution channels link the organisations product or service to its consumers; and in a producer consumer channel, as in the case of Starbucks maintaining personal relationship with the customers in significant (Brassington pettitt 2000). As demand grew, these store clusters made them able to manage the increase traffic and to keep their competitive position. In the same way they took care about the service provided in the stores. Howard Schultz aimed to unlock the romance and mystery of coffee in coffee bars, and he knew how important the role of baristas in achieving that. Baristas experience in engage the customers was the heart of Starbucks experience. Thus they differentiated in the market by constantly providing higher quality service. Promotion: All marketing activities that attempt to stimulate buyer action or sales of a product can be considered as a promotion (Shrimp, 1977). Starbucks used to organise a big community event prior to the opening of its stores. Artworks are designed to boast the each citys personality and it was used on commuter and T-shirts. They also recruit local ambassadors from new partners and to customers to promote their brand. They dint use advertising but they used those funds for acquiring key locations. Starbucks tried to establish a national dominance before other speciality coffee bars into the picture. 8. PESTLE Analysis: PESTLE analysis stands for Political, Economical, Social, Technological, Legal and Environmental analysis. PESTLE analysis provide macro-environmental factors that a company has to tale into consideration. It is useful as strategic tool for understanding maket growth or decline, business position and direction for operations. Legal and Political factor: The factors that include the stability of country in which Starbucks purchases its coffee and other raw goods. Coffee is grown in some pretty dicey areas. Also they proclaim to be environmental friendly, so they have to cosider how to protect the brand aspect in everything they do form increasing the shade of share grown and organic coffee, for providing a living wage that makes it to individual farmers, to have production techniques with low pollution rates. Right now, Starbucks has two action suits pending since 2001. The law suits entitled Carr Vs Starbucks and shields Vs Starbucks are challenging the status of Starbucks California store managers and assistant managers as exempt employees under California wage and hour laws. Starbucks also only imports all their coffee beans, so possibly threats could include a change in import laws. The change in the status as far as imports could greatly affect numerous areas of production for the company. For example if it cost more to import or the process is made more difficult the result could ultimately change in price, which would affect the level of consumption for Starbucks coffee. Economic factors: Economic factors are an important aspects that concerns the nature and direction of the economy in which the firm operates. Since the relative affluence of various market segments will affect the consumption patterns, companies must take this into consideration when planning its strategy. The companys net revenue increased from $1.3 billion fiscal 1998 to $ 1.7 billion in fiscal 1999 due primarily to the companys store expansion program and comparable store sale increases. As a part of its expansion strategy of clustering store in existing markets, Starbucks has experienced a certain level of cannibalization has been justified by incremental sales and return on new store investments. This cannibalization, as well as increased competition and other factors, may continue to put downwards pressure on the companys comparable store sales growth in future periods (www.Starbucks.com). Social Factors As a result from the economic factors Starbucks closely following their objectives, the company has installed a list of principles that further outline the companys willingness to make sure that its affect on the environment is as positive as possible. These principle are stated as: Understanding of environmental issues and sharing information with our partners. Developing innovative and flexible solutions to bring about change. Instilling environmental responsibility as a corporate value. Measuring and monitoring each our progress for each project. Encouraging all partners to share in our mission. Recognizing that fiscal responsibility is essential to our environmental future. The importance of these guidelines is further illustrated by the companys mission to show leadership towards environmental issues. Starbucks does not just rest on its laurels, it demonstrates through participating and organising activities such as neighbourhood clean-ups. Further examples of the companys action towards friendliness include the recycling and reusing of resources in order to enhance the lives of the people around the world (www.Starbucks.com). This illustrates the integrity of the company as they can sometimes sacrifice the opportunities if they dont follow the company stands for. In addition to the waste reduction, Starbucks also aims to reduce energy usage and once again demonstrates this by doing energy audits and then using the result to change store design or procedures so that they save as much as energy possible. Technological factor: Starbucks has developed a web-site that allows its customers to buy speciality items and coffee directly through internet. Consumers can also research products, look up current financial info, current Starbucks store location and also see answers to some of the sites most frequently asked questions. Coffee in Starbucks is made with 4 special but simple fundamental steps, firstly, use the right proportion of the coffee to water. Second the brewing process is short: third, use flesh, cold water heated to just off the boil; fourth, use fleshy ground coffee. Customers besides having coffee and flesh food in the shop. Starbucks also provides to go service and bottled which have different tastes like hazel nut, mocha, vanilla, caramel, etc. All those beverages are flesh food are handcrafted and may be customized. Environmental Factors: Starbucks has a wide range of business activity. These activities help company to use numerous channels of product distribution. With the company operating in many locations worldwide environmental factor plays a major role in marketing decisions. Each distribution channel affected differently and the companys flexibility in the marketing plan allows the company to adjust their strategies to meet the needs of the environmental factors. Starbucks provides a work environment treating others with respect and dignity. The company embraces diversity as an essential component in the way Starbucks does business. Starbucks believe that the company should enthusiastically satisfied customers all the time and contribute positive to our communities and our environmental and recognise that profitability is essential to our future success (Starbucks.com, 2008). Starbucks owns and operates its own facilities, warehouses and retail stores giving the company control of product design, shipping and receiving. The companys strategy is to sell premium products and pricing the products as high as the market will allow. Starbucks brand awareness is very important and by introducing new products developing new distribution channels. Starbucks is one of the leading company in sales of coffee and coffee products in the domestic and global markets. The companys management policies have allowed Starbucks to grow and prosper as an organisation. 9. Ansoff Matrix Ansoff matrix allows companies to explore ways to grow business with existing products or services and new products in existing and/or new markets. This helps companies decide what action should be taken. Ansoff matrix has four combinations: Market Penetration Product development Market development Diversification Market penetration: Market penetration is done when a company penetrates a market with the current products. It is important to know that the market penetration strategy begins with the existing consumers of the organisation. Market development: This occurs when the market you are analysing make some sort of change or advancement. Using the Starbucks example, market development has occurred over the past couple of years as customers are becoming more health conscious. Preferences are moving toward different types of teas/drinks and customers are demanding more healthy alternatives. These factors have aided to market development, with different franchise popping up, such as Argos tea, which become direct competitor to Starbucks. Product Development: In response to the market development mentioned above, Starbucks is introducing new product developments in order to compete with companies aiming to offer customers more health conscience drink options. Enter the new product, Skinny lattes and low fat/calorie syrups at Starbucks. Diversification: Due to the saturation of U.S. coffee market, and the decreasing of their gross profit margin, Starbucks has started to move from having a concentrated business strategy to a diversification strategy. Starbucks has realised that once a market matures that it is too risky to b concentrated, and we agree that they should keep diversifying their business product lines in an effort to stay profitable, and competitive. They should diversify into products such as candy, bagels, and other food related products. Conclusion Starbucks has been increasing its debt every year, and at a pace that is faster than their assets are growing. This is why we chose the firm to slow down its expansion and its focus more on marketing their products. In such a saturated market as the one that they are in Starbucks needs to focus on increasing consumer awareness and to decrease debt as much as possible. In closing we believe that Starbucks can become even more profitable if they slow down their expansion and concentrate on the stores that they already have open. Starbucks, its brand and products are at the maturity stage of product life cycle(PLC). Change in a more and more competitive market is essential The Perfect Blend will give Starbucks a new, unique and future oriented brand image. (www.docstoc.com) 9. Starbucks Future: Name president for European operations Mark McKeon will be responsible for strategic entry and growth into Europe. Plans to open at least 400 stores during 2000. Enhancing information systems Starbucks submitted plans to build or renovate at least 10 stores around the world. These store are designed or redesigned around green building principles. This puts Starbucks in line to meet its mandate to have all new stores be LEED certificate by the end of the year. The company began converting all lights in its stores to LED technology in 2010. Starbucks estimates that 1,000 stores have undergone the lighting retrofit. The company expects this change significantly reduce its energy consumption. Starbucks bought enough renewable energy certificates to have 25% of its electricity generated by clean energy sources. The company has a goal having a 50% of electricity produced by renewable energy in 2010. 10. Recommendations Revamp the employee reward system Large percentage of staff are under the age of twenty. Benefits package focuses on medical, dental, and vision care, as well as employee stock options. Outside of hourly wage, and semiannual raises, there are few monetary rewards. Tighten focus on creating the Third Place environment. Site has a very high employee turnover rate Manager Promoted to a another site in hopes of improving their poor performance Site has very poor handicapped accessibility Conditions of restroom in each of our visits was poor and no baby changing area. Focus Profitability Measures On More Than Just Staffing Store is underperforming some high margin product segments Too high focus on minimizing direct labour as a key to achieve profitability Focus on high-margin items and profitable add-on sales By increasing pastry sales by 33%, store would realise a $16K increase in contribution.

eleanor roosevelt Essay examples -- essays research papers

Anna Eleanor Roosevelt Eleanor Roosevelt was born in New York City on October 11, 1884, daughter of lovely Anna Hall and Elliott Roosevelt, younger brother of Theodore. When her mother died in 1892, the children went to live with Grandmother Hall; her adored father died only two years later. Attending a distinguished school in England gave her, at 15, her first chance to develop self-confidence among other girls. Eleanor married her fifth cousin, Franklin Delano Roosevelt. Tthey became the parents of six children. In World War 1, she became active in the American Red Cross and in volunteer work in Navy hospitals. Franklin Roosevelt was stricken with polio in 1921. Mrs. Roosevelt became active in politics both to help him maintain his interests and to assert her own personality and goals. She was in the League of Women Voters, and the Women's Trade Union League, and worked for the Women's Division of the New York State Democratic Committee. She helped to found Val-Kill Industries, a furniture factory in Hyde Park, New York, and taught at the Todhunter School, a private girls’ school in New York City. Franklin D. Roosevelt became President in 1933. Eleanor Roosevelt was an active First Lady who traveled around the nation, visiting relief projects, surveying working and living conditions, and then reporting to the President. She added her own political and social influence. She became active with helping the poor and minorities. During World War II, she visited England and t...

College Student Essay

College life is changing for nearly every student. From meal plans and roommates to study abroad and college finances. College life can be a difficult thing to get used to and handle. There will be a lot of time where you doubt yourself and your decision. A lot of student became overwhelm by the requirement of college, the change that took place too fast. No matter how prepared you think you are for college, there are still of shock when you come and have to deal with responsible, the stress of school. and adapting to college campus. The most frequent complaint heard from college students is that their professors are out to fail them and ruin their chance at getting a career. But, what they need to understand is that the professors job is not to force you to do your work, they will not follow you home to make sure that you do what you have to in order to pass the class. Responsible,that seem to be the thing a lot of freshman students seem to lack. They think that they can get away with the same thing that they have been getting away with in high school, that their teacher will pressure them to do their homework and class works in order to pass the class. What they need to understand that they are paying for the education that they are getting, it is up to them if they choose to take it seriously or not. However, it is hard for some kids to go from a high school where their teacher would be on their back about the work their missing work to a college student where the professor would tell them what they need to do and it is up to them if they complete the work or not. On our defence, it hard sometime to go from having some one holding your hand to having to do everything on your own. In your first year of high school, the teacher tell you that they are not here to babysit anyone, they are here to prepare you for college. Yet,they would still hold student hand through the whole process and some can’t break through that phase and take responsible for their own success. what they should do if they are having a hard is to seek help, go see a tutor, work out a time management schedule for your self, and work on doing thing by your self. Success on any major scale requires you to accept responsibility. One of the great destroyers of college students is the belief that thing are very complex, and falling victim to stress. Stress in student happens when student are trying to adjust to college life, emotionally or mentally. Students today face many issues in their life that may clash with their college life like family problem, loss of employment, and school related issues. Student under a lot of stress can end up having depression which could cause student to believe that they are not living up to others expectation or their own expectation. Student end up giving up on their dream and getting some where in life and start doing poorly in school. Most students do not know how to handle the stress they have so they use alcohol, drugs or cheating as a stress reliever. It doesn’t get rid of the feeling you are having it only increase and get more complex until you can handle it no more. if you feel this way go see a student counslor , call a 24-hour help ling, or just find a good friend and tell them hoe you been feeling and together you can get the help you need. In times of stress, the best thing we can do for each other is to listen with our ears and our hearts and to be assured that our questions are just as important as our answers. A majority student go out of state for their college experiences, the desire to get a degree at a university can be a rewarding experience but it can be a challenges to living on campus. For many it is the first time outside of the protection of their family’s security. Coming from parent that used to provide all they need and set the boundaries they went by. When they unleash to the life of a college student where the same life they used to live don’t apply any more. Some student take advantage of their new found freedom to try new thing like drinking, smoking, parties out with friend, wasting hundreds of dollar ruin their college years. Other fall under the pressure and fall prey to depression and bad thoughts. Taking advantage of your freedom can be in a good way like joining clubs, and spending your money wisely. If you new friend want you to join with them smoking and drinking then you need to get a new group if friend that would have a positive influences on you. The only time success occurs before work is in the dictionary. Too many student enter college thinking that theres nothing but good time, friendship, and a new change of direction. They soon come face to face with the challenges and struggles of college life. The challenge of having to take care of their education, having to depend on yourself for success. The struggle of feeling like you are a fail to everyone around you. The difficulty of getting used to all you used to know. They need to keep in their mind â€Å" Before you can work smart, you must work hard†. Opportunities don’t just happen, you need to create them.

WWII essays

WWII essays World War II was basically caused by the rise of totalitarian, militaristic regimes in Germany, Italy, and Japan, which resulted partially from the Great Depression that plagued the world in the early 1930s and from the conditions created by the peace settlements following World War I. After WWI, Germany, Italy and Japan were anxious to regain or increase their power; all three adopted forms of dictatorship, such as socialism and facism, which made the state supreme and called for expansion at the expense of neighboring countries. These three countries also set themselves up as fighters of communism, which made Western democracies more tolerant of their early actions. In addition, the democracies were so eager for peace that they did not adequately prepare their militaries. Finally, the League of Nations, which was weak from the start by the defection of the United States, was unable to promote disarmament. Basically, the drawn-out economic depression sharpened national rivalries, increased fear and distrust, and made countries susceptible to the promises of demagogues. The League of Nation's failure to stop the Second Sino-Japanese War in 1931 was followed by an increase of treaty violations and acts of aggression. Adolf Hitler came into power in 1933 in Germany, redeveloped the German army and prepared it for a war of conquest. In 1936, Hitler remilitarized the Rhineland. Benito Mussolini conquered Ethiopia for Italy; and from 1936 to 1939 the Spanish civil war carried on, with Germany and Italy assisting the fascist forces of Francisco Franco to victory. In 1938, Germany annexed Austria. Shortly after, the British and French policy of appeasement toward the Axis reached its peak with the sacrifice of much of Czechoslovakia to In 1939, Germany occupied all of Czechoslovakia, and Italy seized Albania. AT this point, Great Britain and France abandoned their policy of ...

Islam Questions Essays - Sunni Islam, Ijtihad, Sharia, Faqh

Islam Questions Essays - Sunni Islam, Ijtihad, Sharia, Faqh Islam Questions 1.Islam is a religion with many sects in which all followers share the central theme of the belief in one God who sent His revelation, called the Quran, through the Prophet Muhammad and conduct their lives based on the rules given in the Quran and the Sunna of the Prophet and is set apart from other monotheistic religions by its followers belief in the finality of Muhammads prophetic mission. 2.The thing that surprised me the most while reading the book was the number of sects that fall under Islam and the major separation of the sects (primarily Sunni and Shi3i) and the sects that fall under them as well, yet they are all still united by the central theme and Shahada. 3.Elias characterizes Islamic law as follows: while being an important and visible part of the Islamic society, it is but one facet of the religion, and is just that, a very religiously based law. He seems to place faith and the core religious expectations over the devotion to traditions of law, but still places Islamic Law over Western Law in that it is a more mediating system. Notes on Islam Islamic Law: Sharia Sources Sharia the collected prescriptions dictated by God for the running of the universe Quran provides rules on diverse issues; cannot account for all situations; not a problem until the Islamic community spread/multiple generations after Muhammad Fiqh a system of law that provides a method by which rules can be developed to deal with new situations; four principles called Principles of Jurisprudence (Usul al-fiqh) The Quran Sunna Reasoning by analogy (qiyas) Consensus of the community (ijma) Principles of Jurisprudence Primary source of law is the Quran Rules are not open to debate, must be accepted at face value (i.e forbiddance of pork) Not in Quran, look to Sunna the example of the Prophet Muhammad Living Sunna preserved in traditions of a virtuous Islamic community Recorded Sunna preserved in hadiths, anecdotes concerning Muhammads actions Open to interpretation; often contradict one another In regards to Living Tradition/Sunna, not everyone agrees which traditions agree with what Muhammad would have done and which are innovations Balancing the Quran and Sunna and deriving laws from these sources that can then be applied to new situations involves reasoning by analogy and consensus of the community Ijtihad system of independent legal reasoning to come up with new laws Mujtahid someone qualified to engage in ijtihad Sunni Muslim jurists belong to four schools: Maliki North Africa; living Sunna of community > human reason Hanbali Saudi Arabia; literal interpretation of written texts > reasoning by analogy Shafi3i Arabs of Middle East and Indonesia; use ijtihad more frequently Hanafi South and Central Asia and Turkey; use ijtihad more frequently; most influential legal tradition in the Islamic world Shafi3i and Hanafi account for majority of Sunni Muslims Faqih scholar who engages in the theoretical study and interpretation of Islamic law Mufti appointed by the ruler for the purpose of answering questions concerning the law; many times a high-respected faqih Fatwa a legal opinion or decree, theoretically binding on the person who posed the question to the mufti, practically ignored if a displeasing answer Qadi someone who presides over a court and has the power of the state and its police to enforce his opinions; government officials appointed by rulers Sharia attempts to regulate all aspects of human life Divides activities into ritual/devotional acts and myriad details of relationships between humans Scholars have created a scale judging every human activity, ritual obligations on one end, forbidden behaviors at the other, with key points between the two occupied by recommended and discouraged actions Dietary matters vary by region Certain scholars said jurists should never rely completely on legal precedent, look at each case singularly, circumstances of each individual are unique Has prevented Shari3a from developing as a codified legal system Focus on the individual = mediatory not inquisitorial like Western law Western Law = accused by corporate entity, Islamic law = two individuals Goal = arriving at a settlement (Islamic,) not reaching a verdict (Western) If codified, people who are unfamiliar with the law have fewer safeguards than if they were subject to a rigid legal code

Thought, Force and Selfishness in Ajax and Prometheus Bound Essay

Thought, Force and Selfishness in Ajax and Prometheus Bound - Essay Example Sophocle's Ajax is a mighty Greek warrior in the time of the Trojan war, second only to Achilles in "perfect prowess" (Sophocles, Ajax 1415). His wife is "spear-won", and his entire presence on stage is marked by Hector's bloody sword, a room-full of "sword-slain cattle", or his "self-dealt wound". After Achilles' death, a competition is set up between him and Odysseus over who will inherit Achilles' armor, symbolizing the inheritance of the latter's prized status. When the Atreidae decide that Odysseus should get the armor, instead of humbly accepting the judges' decision, Ajax's pride over his power and valor spurs him in revenge against Agamemnon and Menelaus, a wild act that is only thwarted by the duplicitous intervention of Athena, the patron goddess of Odysseus. She drives Ajax mad and instead of massacring the Atreidae, he slaughters cattle instead. The double humiliation and the rancor that he has stirred up in the Greek camp against him drive him to commit suicide. Ajax's actions-both the madness-inducing revenge, and his suicide-show not only a lack of wisdom but selfish pride in his lust for power. Despite his wife's pleas not to do anything rash and so cause her and his son to become slaves and to be mistreated by the Greeks, he only responds by insulting her - "Woman, silence graces women" (Ajax 292) - and deceiving her and his friends (Chorus) about his suicidal intentions: "I feel the keen edge of my temper softened by yon woman's words; and I feel the pity of leaving her a widow with my foes, and the boy and orphan" (652). His brother Teucer bemoans the taunts and the revilement that he will receive both at home and abroad because of Ajax's selfish act (1020-2), and the Chorus the future lack of protection that "bold Ajax" provided for him (1214). Ajax's pride in his might is such that he is unable to weigh the effect of his actions on others, and sees everyone else as less than himself (even king Odysseus). Furthermore, we see that it is selfish pride and arrogance that instigates Athena against him, as he spoke arrogantly against her, which is not befitting of his place as a mortal. The messenger reveals that "Ajax, even at his first going forth from home, was found foolish" (760), and when his father encouraged him with the wisdom of his years, "haughtily and foolishly he answered: 'I, even without [the gods'] aid, trust to bring glory within my grasp'" (770). More foolhardily, he spurned the help of the goddess Athena, thinking that he is mighty enough to win any battle as, "where Ajax stands, battle will never break our line" (776). The messenger rightly concludes that Ajax's "thoughts were too great for man" (788). Ajax's downfall or hubris then is that he is nothing more than an empty-headed muscle man, a dangerous comb ination of force and lack of intelligence. Throughout the play, Ajax's use of force is misplaced: against the "poor sheep", in his language to Tecmessa, and against himself. Regaining his right mind, he bemoans: "Seest thou the bold, the strong of heart, the dauntless in battles with the foe,-seest thou how I have shown my prowess on creatures that feared no harm" (364-6). While we can say that the first instance of misused force is as a result of Athena's intervention, his brutish manner to his wife and his suicide are done when he is in full

The Painting 'Death of Elaine' Essay Example | Topics and Well Written Essays - 1250 words

The Painting 'Death of Elaine' - Essay Example The essay "The Painting 'Death of Elaine' " discovers the painting of Home Watson. Elaine died on a boat with a letter in her hands addressed to the man she loved enough to die for. She remains a true idol of love and the decisions that surround love. Her story inspired the artist Homer Watson to make a painting of her body lying in the boat and holding a goodbye love letter in her hands. Like any other piece of art, the painting tells its story. In interpretation of this piece of art, Thompson’s ideas on the connection of art with history are important. The painting death of Elaine is a unique piece, carrying ideological of history and the social group it belongs to, and expressed in a unique style. Many painting that were done in the ancient times are no more relevant. However, death of Elaine painting, done along time ago, is still a meaningful painting today. In fact, present day painters still borrow much o their work from this painting. Homer did a painting of oil on can vas. The painting carries a heavy message. Thompson argues that every piece of work links closely with the history. Each piece of artwork is unique and carries its message. He starts from explaining what the purpose of art in society is. He describes art as a form of ideological expression that seeks to answer the same question that scientists seek answers for. He explains that although art may not present scientific ideas that need practical approval, it serves to express the consciousness with which man reasons with at different times. Science seeks to provide a direction on how to live life. Art in its own unique way seeks to give the same direction (Thompson 217). Thompson illustrates that art can address two different aspects of social themes. It can address the beliefs, doctrines, or seek to handle propaganda that exists in society. In some cases, people think that some pieces of art lack social reference. Art can carry social ideologies that society does not yet acknowledge. Some forms of art directly address the ideologies that society appreciates. Thompson asserts that the indirect way of addressing ideologies serves better when an individual views art historically. He acknowledges that there are different styles applied in art. There are various forms each of them is predominant during a specific time in history. However, he realizes that societies advance at different rates. Therefore, each of the various forms of art belongs to a certain time in the history of that society. The ideologies expressed in art belong to a certain social group (Thompson 222). Different social groups have different ideologies (Thompson 220). Thompson argues that each form of art must receive an interpretation of the sociological and historical ideologies it carries. Lack of suck kind of interpretation separates the piece of art from the world of the artist. He adds that any form of art must reflect some cultural and economic aspects of its time. From such an analysis, Tho mpson then asserts that any piece of artwork carries its unique message. According to him, generalizations in art or continuation do not exist. Each artist does a unique thing relevant to his or her time. Each piece of art is important. With such an understanding, nobody should discredit any form of art or compare different pieces of work. In addition, there are no aspects of progress in art. Traditional artists did their unique forms of art at that time. Modern artists on the other hand, are doing something different and unique to their time. It is wise to appreciate each of work and